How Companies Use Color To Influence Product Opinions

The incredibly informative charts courtesy of Laughing Squid dissect individual colors down to their impact on consumer’s feelings and their subsequent buying habits.




The colors companies use in their logos, websites, and other properties has a profound impact on how customers think of and feel about those companies. The above infographic shows which emotions people associate with different colors, and gives examples of the companies that tend to make use of them. Analytics company KISSmetrics also created an infographic that shows how different colors affect which customers will purchase a product.