Becoming a master of print publishing requires a good understanding of InDesign. To start with the basics of quality typography, strong page layout, smart color choices you can begin to design a strong page layout. Once you begin to use the powerful tools that InDesign CS6 offers, you’ll find that there are tips and tricks at every turn that will help elevate your skills to the next level of design and production.
Behind every strong small business is a strong marketing system, but many business owners lack the resources and skills required to build a marketing plan that makes their business stand out in the crowd.
John will cover building a marketing system, creating a framework for company growth, and building your company’s online presence. From spotting ideal clients to using social media strategically to gauging the effectiveness of your marketing choices, this course will give you the tools you need to feel confident implementing a marketing plan unique to your company’s needs and goals.
If you want a strong foundation in these essential tools, John Jantsch and this three-day course will give you a practical, proven approach to creating and implementing the marketing plan your small business needs to succeed.
Course Info
Day 1 Pre-Show
9:00 am - Introduction and Overview
9:30 am - Strategy Business Model
10:45 am - Perfect Marketing Stategy
12:45 pm - Inbound Marketing Model
2:30 pm - The Marketing Hourglass
Day 1 Wrap-Up
Day 2 Pre-Show
9:00 am - Content and Lead Capture
10:45 am - Blogging and SEO
12:45 pm - Email and Social Media
2:30 pm - Mobile, Conversion, and Analytics
Day 2 Wrap-Up
Day 3 Pre-Show
Advertising and PR
Referral Generation
Selling System
Tracking and Planning
Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
Part 7
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